Last year when I bought the Smartist Telesummit I heard about Molly Gordon, she’s a personal growth coach for business people, especial artist. Since then I get her news letters and have enjoyed her advice and take on life. She has generously offered to visit me and my blog(along with others) and answer a few questions I have about improving my business. Here is my questions and her advice.
My biggest concerns are remaining focused and using the time I have wisely, so many ideas out there it’s distracting!
Even though earning an income is a big concern for self-employed people, I get aksed even more often about how to focus and manage time. Perhaps that’s because people realize that we need to have time in order to make money. (Is it true? Something to ponder!)
There is a relationship between time and money, and it is a two-way street. So before I answer your specific questions, let’s talk about how the way we are about money can help or hinder our ability to focus.
Work always has been and always will be about survival before it can be about anything else. According to psychologist Abraham Maslow, only after we take care of our survival needs do we have the capacity to experience and fulfill higher level needs for connection, meaning, and self-actualization.
Bottom line: the first function of work, including self-employment, is to meet your survival needs. The next function is to meet the higher-level needs that emerge as you move from survival to thrival.
In other words, the primary criterion for how you spend your time needs to be whether or not the activity is profitable. This can’t be the only criteria for most of us, because we’d just go nuts if we were only working for dollars and cents. Yet it must be the primary criterion precisely because we need to meet survival needs (and more) in order to live the evolved lives we envision.
Now, to the nuts and bolts!
I have blog, websites, strong Facebook presence and fan page, but still have trouble getting feedback from people. I post, comment, and blog and, for the most part, hear nothing, should I just hope I am reaching people?
Yes and no.
Hoping that you are reaching people can be draining. When we don’t get feedback, we can start listening to ourselves, which can mean being subjected to self-doubt and critcism. We make up stories about what people are thinking about us. We imagine that our peers are doing it better. And we can get very, very tired of putting energy out with no way to know if we are making a difference, let alone a way to profit from our efforts.
On the other hand, I think it is important to put yourself out there and, to a certain extent, let go of the results. Growing a network of clients and customers is like growing tomatoes. You need to provide good soil, nutrients, sunshine, and water, but if you yank on the plant every few days, you’ll just stress the poor thing.
I advise folks to decide what channels of communication they are going to use for three to six months. Decide about how often you are going to communicate through these channels, who you are trying to reach, and how you’ll know if you are having an effect. Then follow your plan for at least three months. If you do not start seeing results by the fourth month, tweak the plan.
It sounds to me like you are doing a good job of this already. It can be helpful to actually write down your choices so you have a visible reminder that you’ve made a decision and are following through. It is better to choose three channels of communication (e.g., Facebook, your own blog, and commenting on related blogs) and use them consistently than to spend heaps of time trying to be everywhere at once.
When you want to pump up your effectiveness, check out Nancy Marmolejo’s work. She’s presenting on social media during the telesummit, and she is a genius at simplifying and systematizing so that you get the greatest reach with the least effort. What’s more, Nancy does this in a way that is hype-free, warm, and engaging.
I am busy enough with those things and just can’t get into other networks like Biznik–and I REALLY don’t get Twitter. Every one acts like I am sooo missing out, am I really?
You are soooo not missing out, and I’d like to see you leverage what you are already doing so that you reach even more folks. You don’t have to do it all at once, and a Virtual Assistant can help you, when you are ready for one (or if you already have one).
Here’s an example of how you can leverage what you are already doing. Let’s say you write a blog post on Monday. With very little effort, you can connect your blog with a Twitter account so that every time you blog, your Twitter network gets a tweet about it.
It’s a snap to connect Twitter to Facebook so that your tweets show up in your Facebook profile. Voila! Your blog post is now showing up in Facebook. (And, as you may already know, you can link your blog to Facebook directly.) If Facebook is a primary channel for you, you can add a comment to the tweet so that your Facebook communityenjoys your personal touch.
Now, pop into your email program (or pop over to Twitter) and send messages to 5-6 people letting them know you’ve posted on your blog and inviting them to comment. Choose different folks and let them know that you really value their input. Include a link to the post so it is really simple for them to follow through.
Then, copy and paste your blog post into the article submission form at Biznik. Do the same at several of the article banks online (ezine-articles.com, for example).
Setting up all the pieces so they work together takes some time, but once it is done, you can leverage that one blog post so that it reaches far beyond your initial audience in just a few minutes.
Yes she sure hit the nail on the head! It is tiring trying to continually put my self out there with no feedback, I am even getting discouraged on Facebook because I have asked my ‘friends’ directly for their opinion a few times with NO response. Then I am left to wonder if the even saw my post/questions, who knows how often they look at their news feed and if I am in the part they are seeing at that time. I wonder should I post it again, or did they see it and don’t want to respond. Its a futile guessing game!
I love what she says about getting all my online venues to work together. I just figured out how to get my blog to automatically appear on Facebook which is cool, I’ll have to try some of those other suggestions. I also get tired of how tedious posting new pics is, I have to post them to Facebook, WordPress and my Artspan site on at a time, though I have heard there is a plug in that posts WordPress and Facebook pics together. That would sure save time!
Not sure what I think of submitting my blog posts to Biznik, I have trouble seeing why their network would be interested in my random thoughts and posts. Maybe I just keep underestimating the voracious need of the internet for views into everyday life. I’ll have to think about that one.
In the spirit of collaboration, here’s a pic for you that my husband did. He took my plane pic and cut out the engine and put in pic of plants, tea fields I think.
